Built to Win

Agency of Record // Turtle Beach

In 2018, Turtle Beach looked to breathe new life into the top peripheral brand by seeking out a talented new AOR. I led execution of the RFP and pitch process, coordinating across teams, drafting our response and presenting our strategy. We were awarded the business based on audience strategy and content plans – expanding from Turtle Beach’s focus on competitive skill-based players to a broader approach, including players of all stripes. We executed rebranding, product naming, lifestyle and product photo shoots, website design, content overhaul, as well as content planning with Esports and sponsor partners.