Blowing Up Launch

Just Cause 3 // Square Enix

Square’s entire campaign for Just Cause 3 aimed to “blow shit up”. So we supported them with creative that did just that – a retail contest that encouraged pre-order and day one purchase by engaging players in a contest to win their VERY OWN ISLAND, driving PR buzz around release. We went Big at E3, inviting attendees and the public alike to partake in wind-tunnel skydiving and outdoor theater experience featuring immersive sound and haptic feedback, pioneering the use of LA Live’s high-traffic plaza for public exhibition during the show.